FILL YOUR CART 
WITH COLOR

A campaign doubling as a rallying cry against retail sameness. Part of a massive global reset for eBay, focusing on their endless selection as a means to fuel people's passions and individuality.

SHOP LIKE NOBODY ELSE. BECAUSE YOU'RE AREN'T LIKE ANYONE ELSE.

More than TV ads, this became a design system for the whole marketplace. As well as an internal mantra for employees, and the one singular expression of their business strategy. Also, global.

Role: Creative director. 72andSunny, Los Angeles. Partner: Adam Szajgin

BUT DID YOU CHECK EBAY?

On the heels of the new global platform, we launched a campaign aimed at Amazon. Seeding doubt in shoppers around the e-commerce giant's biggest event of the year.

Prime Day Buyer's remorse

And it totally worked. It led to the two best July sales day in the history of eBay.

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