KEEP IT LOCAL

Facebook gives small businesses the tools to grow—and those businesses give cities their soul. So we hit the road, visiting cities U.S. cities and talking to over 100 SMBs about what makes their hometowns tick: the quirks, the charm, and the wonderfully weird.

CHANGING PERCEPTIONS OF A GIANT IN CRISIS, ONE CITY AT A TIME

Twelve spots, digital, OOH, and a love letter to the oddballs keeping their towns anything but boring. The result: in activated markets, perceptions of Facebook as a corporation lifted, even during the Cambridge Analytica scandal.

Role: Creative Director. 72andSunny, New York. Partner: Tara Lawall