THE WORLD NEEDS 
YOUR CREATIVE ENERGY

Dropbox asked us to define their bigger “why.” We turned that into a global rallying cry for the makers, doers, and dreamers of the world—positioning Dropbox not just as a file-sharing tool, but as the invisible tech that makes workflows work.

RALLYING THE CREATIVE CLASS TO GIVE DROPBOX NEW MEANING

Always there. Never in the way.

This was a massive undertaking, working with COLLINS, internal teams and hundreds of maker-builder-designer-artists from around the world.

Role: Creative director. 72andSunny, Los Angeles. Partners: Peter Albores, Peter Reid, Alex Cannon, Scott Culver, Aaron Leichter, Chase Hilton, Garrett Combes. Collins Design.