DAVID ON DEMAND

Original Brief: Design a Poster

THE WORLD'S FIRST TWITTER-CONTROLLED MAN

For six wild days, Leo Burnett’s recruiter David Perez strapped on webcam glasses, went live 24/7, and surrendered his free will to Twitter. If you tweeted it, he did it—no filter, no sleep, no shame.

Every moment streamed live, making him an example of real-time creativity, the topic of Leo Burnett’s keynote presentation in Cannes that year.

Role: Creative Director, Leo Burnett Chicago. Partner: Ryan Wagman

What could've been a poster plastered around the advertising festival, became the #1 trending topic, even eclipsing the chatter around Zuckerberg's first appearance at Cannes. Sorry, Mark.