WHOPPER SACRIFICE

Back in 2009, we started to accumulate too many Facebook friends. What quickly become a popularity contest, became a chance for us to prove the love for a sandwich. The activation really struck a chord, bestowed with its own wikipedia page and the Titanium prize in Cannes.

Do YOU LOVE THE WHOPPER MORE THAN YOUR FRIENDS?

Role: Associate Creative director. CP+B, Boulder. Partner: Neil Heymann

Most impressive of all, a New York Times article covering the campaign popularized a new word that year: 'unfriend.' With Harper Collins Dictionary citing the campaign as its origin.

Once Facebook execs caught wind of the campaign, they immediately shut us down, citing "working against the business model of scaling social graphs." Guess they had a point.