STAR WARS

FIRST,WE TURNED YOUR PHONe INTO A LIGHTSABER…

Since 1977, every boy and girl has dreamt of wielding an actual lightsaber. But it’s never been possible. So, to show what the web can do, we created a Chrome experiment that turned your phone into the Jedi weapon in an epic battle against stormtroopers.

Organically Reviewed by IGN

Part of the launch of The Force Awakens, we got to work directly with LucasFilms on every polygon of every asset, using the same 3D models that showed up in the film. Life goal achieved.

THEN, WE TOOK OVER THE GOOGLE UNIVERSE

But it was more than just Chrome. We brought the lore of Star Wars into the tools and services millions of people use everyday. YouTube. Maps. Gmail. Even hiding a scroll easter egg on Search.

Role: Creative director, 72andSunny, Partner: Matthew Curry

We also dropped fans onto Jakku through Cardboard VR, where recruits had to decipher holographic messages from BB-8 and escape the planet. Basically, a game into itself.