WHOPPER FLAME

How do you make Burger King the must-have brand for holiday? A slow month for fast food restaurants?You don’t sell burgers; you sell the sizzle.

THE WORLD'S FIRST MEAT INSPIRED FRAGRANCE

For the price of a Whopper, BK launched the season’s most unexpected stocking stuffer.
The ultimate pheromone: the scent of seduction with a hint of flame-broiled meat.

Role: Associate Creative director. CP+B, Boulder. CDs Paul Caiozzo, Ryan Kutscher

We also created an online screensaver to get your game one after getting your flame on. A full screen experience and the digital aphrodisiac meat lovers never asked for.